CannaCo owner Josh Bleem says tourists are predominantly his customer base.
At CannaCo, one of eight pot dispensaries in Trinidad, a slow stream of customers rolls into the parking lot on a Monday afternoon, many with out-of-state license plates.
It's the first pot shop drivers encounter as they head north from New Mexico on Interstate 25.
"It's just kind of an ideal spot to capture the tourism coming into the state," General Manager Josh Bleem says, "We get a lot of folks from Texas, New Mexico, Oklahoma and Arizona. Probably 85% of our business is out-of-state coming in."
Bleem says his shop sees between 100 and 300 customers a day.